SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:

• Products you sell.
• Services you provide.
• Information on topics in which you have deep expertise and/or experience.

Types of SEO

There are three types of SEO:

• Technical SEO: Optimizing the technical aspects of a website.
• On-site SEO: Optimizing the content on a website for users and search engines.
• Off-site SEO: Creating brand assets (e.g., ​​people, marks, values, vision, slogans, catchphrases, colors) and doing things that will ultimately enhance brand awareness and recognition (i.e., demonstrating and growing its expertise, authority and trustworthiness) and demand generation.

Content optimization

In SEO, your content needs to be optimized for two primary audiences: people and search engines. What this means is that you optimize the content your audience will see (what’s actually on the page) as well as what search engines will see (the code).

Organic search is just a fancy name for regular, non-ad search engine results, and the way marketers use organic search as a marketing channel is through search engine optimization, or SEO.

Benefits & importance of SEO

People are searching for any manner of things both loosely and directly related to your business. These are all opportunities to connect with these people, answer their questions, solve their problems, and become a trusted resource for them.

• More website traffic: When your site is optimized for search engines, it gets more traffic which equates to increased brand awareness, as well as…
• More customers: To get your site optimized, it has to target keywords—the terms your ideal customers/visitors are searching—meaning you’ll get more relevant traffic.
• Better reputation: Ranking higher on Google builds instant credibility for your business. If Google trusts you, then people trust you.
• Higher ROI: You put money into your website, and into the marketing campaigns that lead back to your website pages. A top-performing site improves the fruits of those campaigns, making your investment worth it.

So whether you want more brand awareness, online visibility, leads, sales, or loyal customers, SEO is your answer.

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