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YOUTUBE | why is youtube so successful | Evolution of youtube and its purpose
Ajay Patel
Tue , Jul 18 2023
YouTube is an American online video sharing and social media platform headquartered in San Bruno, California, United States. Accessible worldwide, it was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users, who collectively watch more than one billion hours of videos each day.
YouTube was initially created as a platform for anyone to post any video content they desired. It was hoped that users could use the site to upload, share, and view content without restriction. It has since grown to become one of the leading video distribution sites in the world.
YouTube was founded in February 2005 by three early PayPal employees. Since then, it has become the most popular free video-sharing platform in the world. YouTube’s business model is advertisement-based, making 15 million dollars per month before being purchased by Google.
In May 2007, YouTube launched its Partner’s Program to enable content creators to profit from the videos they create and upload. Many content creators can finally turn their hobbies into profitable careers.
CEO of YouTube :- Neal Mohan
Neal Mohan is an American business executive who is the current CEO of YouTube. Mohan was born in Lafayette, Indiana. He spent most of his childhood growing up in the United States before moving to India during adolescence. By the 1990s, he moved back to the US and attended Stanford University.
Neal Mohan, the Chief Product Officer of Youtube, takes over as CEO after Susan Wojcicki stepped down on 2023 February 16. As an Indian-origin CEO, Mohan joins the increasing number of Indian-origin leaders at the helm of US-based global tech giants.
User Base of Youtube-
According to company filings, press materials, traffic data, app downloads, and other data, YouTube’s global user base in 2021 is 2.24 billion. From 0.8 billion in 2012 to 2.6 billion in 2021, YouTube user growth has been tremendous in the last decade. A total of 1.8 billion new users were added to the YouTube user list.
How and How Much Any User Can Earn From Youtube-
Users can earn money on YouTube when they monetize their channel. For channel monetization, users are given permission to display ads on their videos. The user’s earnings come from the ads displayed on their videos.
After joining the YouTube Partner Program (YPP), YouTube earns $1 to $5 per 1000 views.
Here are some points why is youtube so successful:
User engagement: YouTube’s success can be attributed to user engagement. The platform allows users to interact with each other and with content creators. This creates a sense of community and encourages users to keep coming back.
Content variety: YouTube has a large volume and variety of content. This makes it easy for users to find content that interests them.
Accessibility/availability: YouTube is easy to use and access. The platform is available on multiple devices and can be accessed from anywhere in the world.
Monetization options: YouTube offers monetization options for content creators. This allows them to earn money from their content.
Strong relationship with Google: YouTube has a strong relationship with Google. This allows the platform to benefit from Google’s resources and expertise.
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